Dom Maurice on a phone, smiling

Dom Maurice

CEO · Founder · Startup Guru
Product and Project Manager

Over 10 years in tech

Dom, hailing from London, UK, serves as a proficient Project and Product Manager. Since July 2021, he has transformed Chuffed Solutions into a thriving enterprise.

Leveraging his extensive experience of over 10 years in the technology sector, including his tenure as a Product Manager in billion-dollar startups, Dom excels at guiding clients on the optimal path from conceptualization to application development.

Employment & client history

Chuffed Solutions Since July 2021

CEO, Founder & Freelancer

Building Chuffed Solutions into a thriving enterprise that keeps clients happy and our team happier.

ENSO July 2023 - October 2023

Product/Project Manager

  • Persona writing and User Interviews to build a picture of the target audience for the app
  • Product Management consulting and coaching to help the team gain vital skills in planning features
  • Project Management with the development team to ship new feature in scope and on time
Tammwe Since March 2023

VP of Product

  • Leading the inception of the product to the market
  • Building the ethos and defining the principles of the product
  • Scoping the core features of the product
Sirge Since March 2023

Product Marketing Manager

  • Insight building from user interviews and data analytics
  • Writing personas for current users and target audiences
Emerhub March 2023 - October 2023

Product Manager

  • Face-to-face user interviews and value propositioning
  • Releasing a new customer-facing app to manage accounts
  • Leading the development team and managing the product
XtarFactory Dec 2022 - May 2023

Product Manager

  • Face-to-face user interviews and value propositioning
  • Ideating, designing, and scoping a prototype to gather insights whilst the app is being developed
  • Full stack development of Prototype in Flutter and Firebase as a web app
  • Onboarding people in person and gaining rapid feedback
AZKY Since December 2022

Product Manager

  • Scoping and wireframing MVPs
  • Managing the project with developers over the world and the client
  • Being the client touch point to translate their needs into features
Bnchmark Insights
  • Scoping MVP of a community-based surveying tool
  • Managing the project with developers over the world and the client
  • Being the client touch point to translate their needs into features
Happy Swag
  • Wireframing MVP
  • Scoping front and back end
  • QA and Release strategy
Code Social
  • Wireframing MVP
  • Scoping front and back end
  • QA and Release strategy
Punk Foodie
  • Wireframing MVP
  • Scoping front and back end
Handyman Interactive Feb 2022 - May 2023

Product Manager for Entelechy Academy

  • Scoping and delivering weekly sprints that led to a rapid maturing of products
  • Product decisions on features to build delivering 5 new features in 6 months
  • Iteration on an MVP creating a UX paradigm for a consistent user experience
  • Shaping a mentoring framework into a digital product leading to Apprentices being more fit for the role they are training for
  • Direct communication with Stakeholders and responsibility for shipping features
  • Scoping and scheduling Marketing material for the whole range of Products
Huma Healthcare March 2022 - August 2022

Product Marketing Manager

A Chuffed Client

Dom has a great personality and great knowledge on Product-led growth. Where possible, he advises on improved ways of working and effective Product marketing approaches.

We are grateful to have had the opportunity to work with him and look forward to working with him in the future again.

  • Scoping and shipping a core module to the platform in 3 months and increasing activation for that module from 30% daily Users to 80%
  • Creation of a Knowledge Base for the entire Platform for Users and Stakeholders consisting of 20,000 words
  • Working in delivering Product knowledge to the Product team in strategy and deployment
  • Aiding the Agile release process to ship quickly and appropriately from 3 months to 6 weeks
  • Management of Git repositories and Docusaurus installation to create documentation
Let's Get Coffee September 2021 - May 2022

Project and Product Manager

A Chuffed Client

Dom has really helped me personally and my agency by offering great advice and delivering brilliant project management skills.

His product development skills has helped my clients really think about the value of the service/product they are offering to customers by putting themselves in the end users shoes.

I would highly recommend him, you won't go wrong my using Dom! A++++

  • Creating a Project timeline strategy improving deployment to 100% on deadline
  • Management of tasks and time for the engineering team with prioritisation that led to shipping 30% more product
  • Mentoring 3 team members for Project Management to set them up for success
Hugo & Hudson
  • Optimisation of the Home Page with a 10% increase in conversion
  • Video measurement guide leading to a 100% reduction in returns
  • Deployment of collections of products for a 5% increase in upsales
  • Analytics for quantitative data analysis
SEASON (Vitacress)
  • Launched a new Brand to market with a landing page and e-commerce site
  • Deployed a data-analytics schedule to assess adoption into the product
  • Assisted the Marketing team with the initial launch strategy leading to 200 customers in the first week
The Pack
  • Optimisation of the Home page with a 15% increase in conversion
  • A-B quantitative test strategy leading to greater confidence in decisions
  • Improvement in UX on product pages delivering a 10% increase in conversion
Envision Digital September 2021 - March 2022

Product Manager for MyWorld

  • Data analytics providing consultation on 3 core features
  • Quantitative data strategy creating 300 data points in-app for data-driven Product decisions
  • Qualitative data strategy gaining continuous user-driven insights
Remote June 2020 - April 2021

Product Manager

  • Led a Product team to ship a global payroll system leading to a $1B valuation
  • Released 5 core features in the Product
  • Scoped 90% data analytics coverage over the platform
  • Deployed digital HR in 15 countries
  • Converted 90% of Users from third-party tools into the Product
  • Created Marketing content for 500 Users

Education & certifications

Southhampton Uni 2007 - 2010

Bachelor of Electronic Engineering (1st)

General Assembly 2021

Product Management

London Metro Uni 2015

Cisco Certification CCNA 1-4

Good Coaching Company 2018

Leadership & Management Coaching



  • Flutter
  • Firebase
  • Python
  • Django Web Framework


  • Feature ideation
  • User interviewing
  • Persona writing
  • Problem validation
  • Go to market

Product Management

  • Roadmapping
  • MVP development
  • Agile specialist
  • Prioritization


  • Team management
  • Training & development
  • Mentorship & career support
  • Hiring & recruitment
  • Stakeholder management

Latest blog posts

January 16, 2024

2024 Predictions

I have predicted 2024 in tech from the impact of inflation on digital consumption and the cooling AI hype, to political turmoil online and Twitter's missteps.

Read more

January 1, 2024

A To-do List of Big Tasks for a New SaaS Startup

I started Chuffed Solutions to help individuals and teams go from idea to app. With that, I have worked with many SaaS companies at the beginning of their journey and delivered users and a path to growth. But what do those first few steps look like?

Read more

November 17, 2023

Not Everyone is SaaS-y

Helping to build digital products I work on and with many SaaS products. Interestingly, as a small business owner, I struggle with bringing SaaS products into my operations. Now, I am 1 person with a few freelancers, but I have heard the same from someone who is a sole freelancer, a small team of up to 6, or a couple of co-founders, but we have something in common - no external investment, i.e. we are bootstrapped. After many questions and conversations with people like me, here is the problem as I understand it today.

Read more