Dom Maurice

April 4, 2025

Share this post

Trump has enacted a raft of tariffs to stimulate the US economy (it didn’t last time, and won’t work this time). Now is the time to think about your SaaS adoption. Supporting your fellow Europeans and Brits by buying from your home-grown innovators can only benefit us in a time of uncertainty.

✅ Where Europe Wins: Strong EU SaaS Alternatives

• ERP 💼 ➔ SAP S/4HANA Cloud ERP (Germany) — Global ERP leader, competing head-to-head with Oracle/NetSuite.
• Business Intelligence (BI) 📊 ➔ Qlik (Sweden), Board (Switzerland), Jedox (Germany) — Solid alternatives to Tableau and Power BI.
• Cybersecurity (Endpoint Protection) 🛡️ ➔ Sophos Solutions (UK), Bitdefender (Romania) — Strong EU players in antivirus and endpoint security.
• Payments 💳 ➔ Adyen , Mollie (Netherlands) — Competing globally with Stripe.
• Email Marketing 📬 ➔ Brevo (France) — A top alternative to Mailchimp.
• E-commerce Platforms 🛒 ➔ Shopware (Germany), PrestaShop (France) — Good Shopify alternatives for SMBs.
• Web Analytics (Privacy Focused) 📈 ➔ Matomo (France), Piwik PRO (Poland) — GDPR-compliant alternatives to Google Analytics.
• DevOps (Code Hosting, CI/CD) 🧑💻 ➔ Gitpod (Germany) — Competing with GitHub and CircleCI.
• Privacy & Consent SaaS 🔒 ➔ Didomi (France), DataGuard (Germany) — Leading solutions for GDPR compliance.

Addition:

Cloud-based Video Collaboration 📽️ ➔ KROCKIO (Estonia) — Media Review & Collaboration Platform for Teams

🛑 Where US SaaS Rules the Roost (No Real EU Alternatives)

• CRM + All-in-One Marketing 📇 ➔ HubSpot, Salesforce — No EU platform combines CRM + marketing automation at this scale.
• Cloud Security + CDN ☁️ ➔ Cloudflare — No EU alternative offering integrated CDN + DDoS security globally.
• Enterprise Marketing Automation 📢 ➔ Marketo (Adobe), Pardot (Salesforce) — No direct EU enterprise-grade marketing automation suites.
• IT Service Management (ITSM) 🛠️ ➔ ServiceNow — EU helpdesk tools exist (e.g., TOPdesk) but no ServiceNow-level ITSM SaaS.
• Professional Networks 🌐 ➔ LinkedIn — No EU-built alternative for B2B networking at scale.
• Developer Collaboration (Agile Tracking) 🧩 ➔ Atlassian (Jira, Confluence) — Open-source EU alternatives exist but are much smaller.
• Subscription Billing SaaS 💸 ➔ Chargebee, Zuora — Only small EU players like Billwerk and Upodi exist.
• Global E-signature Platforms 🖊️ ➔ DocuSign — Yousign and Signaturit are strong locally but not globally dominant.

🚀 Big Opportunities for New European and British SaaS Startups

• All-in-One CRM + Marketing Suites 📇📢 ➔ Companies want GDPR-compliant alternatives to HubSpot.
• Integrated Cloud Security + CDN ☁️🛡️ ➔ Europe needs a native Cloudflare challenger for data sovereignty.
• Enterprise Marketing Automation 📈 ➔ EU enterprises prefer GDPR-native marketing tools.
• ITSM Automation Tools 🛠️ ➔ Mid-large EU businesses would welcome EU-based ServiceNow alternatives.
• Professional or B2B Networks 🌐 ➔ Industries like legal, healthcare, finance would value niche GDPR-friendly LinkedIn alternatives.
• No-Code / Low-Code SaaS 🧑💻⚡ ➔ Betty Blocks and Budibase are emerging, but no clear EU leader yet.
• Subscription Management SaaS 💳📜 ➔ Growing SaaS companies need EU-hosted billing and subscription platforms.

Hopefully, some ideas for new products to take to market. Every cloud service has a silver lining!